Imagine you’re all set to write some fantastic blog posts. You’ve got many awesome ideas in your head, ready to be put into words.
However, as you start browsing online, you soon realize that the topic is already covered, and many blog posts are exceptionally well-crafted and thorough.
You want your blog to be fresh and unique, but it seems like everything’s been said before. Feeling a bit disheartened? It’s OK, my friend.
But Mark Twain – a famous American writer and entrepreneur once said something really interesting about new ideas, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations.”
That’s right, even though there’s no completely new idea, it’s interesting to see that tons of content talks about the same topics in different ways. And, internet readers still love reading them every single day.
Related: Why Do People Still Read Blogs In The Era Of Short Videos And AI?
So, don’t worry! Although the topics seem like they’ve been talked about forever, you can still put your own twist on them.
In this blog, we’re going to dive into whether writing about topics that others have already covered is a good idea. And we also dig into how you can make your content stand out, showing off your brand and what you’re really good at.
Before We Continue…
Before we continue, I want to make something crystal clear. The goal of this blog is to highlight why you should keep creating content on topics that many others have covered.
This doesn’t mean you should copy someone else’s work. Plagiarism, where you just copy and paste from others, is a big no-no.
It’s not only ineffective for getting the content results you want, but it’s also against the rules and might even be considered a crime, landing you in legal trouble.
Writing about familiar topics and plagiarism are like two completely different things.
So, let’s be clear that we’re talking about creating unique content with your own words and styles. No copycats allowed here. OK? Awesome. Let’s keep going!.
Why You Should Write about the Topic That Already Exists
1. Your audience is hungry for it
If your audience is actively looking for answers or solutions related to these topics, then it’s a clear signal – go for it!
Don’t think twice about producing content that matters to them. After all, there’s nothing more valuable than creating content that speaks directly to your prospects and customers.
As I’ve mentioned in several other blogs, building trust is crucial. And when you consistently provide content that your audience craves, that trust grows.
Trust is the bridge that leads to more leads and conversions. And when you’ve got more conversions, that translates to more sales for your business.
Related: The Most Effective Ways To Create Trust-Building Content
2. You can bring more traffic for your website
Research tells us that businesses that regularly publish content can attract more visitors to their websites.
In fact, studies reveal that blogs posting four times or more per week can experience 3.5 times more traffic compared to those who publish just once a week.
A study conducted by Orbit Media involving over 1,000 bloggers found that those who blogged nearly every day or several times a week were about 13% more likely to achieve success compared to those who only published weekly.
Clearly, consistent content creation has the power to drive more people to your website.
3. If you still hesitant, your competitors will take the lead
If you’re still on the fence about creating content on topics like X, Y, or Z, here’s something important to consider: while you’re deciding, your competitors – and even newcomers in your field – might be taking action.
The longer you hesitate, the slimmer your chances of competing effectively become. Let’s put things into perspective: The Small Business Blog reports that in 2023, 7.5 million blog posts are being published every single day, and that number is only going up.
And while you’re wondering whether to write about those same topics, your competitors are moving ahead. So, the quicker you get your content out there, the better.
Don’t let your competitors take the lead just because you’re unsure about jumping into topics that others have talked about.
How to Create Unique Content and Stand out from the Crowd
1. Bring in fresh perspectives
Even if you’re talking about the same topics as others, you can approach them from different angles.
In fact, what makes each of us special is the way we think.
For example, think about going to college. People have different opinions based on their thoughts, experiences, and backgrounds. You might believe that college is still important because it offers an easy path to success.
But someone else could argue that it’s not necessary anymore since everything can be learned online at a lower cost.
Or consider online shopping versus traditional shopping. Some find online shopping super convenient, while others prefer the traditional approach of touching products and talking to salespeople – or maybe they enjoy both!
See, we all have our unique viewpoints, making us one-of-a-kind.
This means you can explore the same topics others are covering, but by adding your own expertise and experiences, you can create content that’s special and valuable to your audience.
Related: How To Get Your Content Noticed in the Age of Content Saturation
2. Make your content longer and more detailed
Having longer content is a big win for your website, especially when it comes to SEO and keeping your readers deeply engaged.
A group of marketing experts were asked about what makes content stand out. And 61% of them said that the most important thing is diving deep into the subject.
In simple words, the best content really gets into the nitty-gritty of the topic. But they do it in a way that’s easy to understand.
So, think about adding more details to your content. Not only will it help your site show up in search results, but it’ll also keep your readers hooked.
3. Incorporate FAQs section in your content
If you notice that other content pieces are skipping this, you’ve got a golden opportunity to make your content even better by including a FAQs section.
With a FAQs section, you can answer a bunch of other questions that are related to your main topic. It shows that your business is super thorough and genuinely cares about what your audience is looking for.
Adding this section can also boost your SEO game. By including extra keywords that might not be in your main content, you’re increasing your chances of ranking higher on search engines like Google.
Consider throwing in a FAQs section to supercharge your content.
Not only will it give your readers more value, but it could also make your content shine brighter in the digital world.
4. Enhance your content with visuals
Did you know that when you add pictures, videos, or infographics, you can get 94% more people interested in what you’re sharing?
Images are like magnets for drawing people into your online world. Whether it’s on your website or social media, pictures make people stop and take notice.
SEMRush has found that their most impactful blog posts tend to contain roughly seven images. Impressively, these image-rich posts have resulted in up to 555% more external backlinks and over 200% more views.
Furthermore, adding a single video can potentially boost your blog’s traffic by up to 70%. That’s a substantial surge compared to content without video integration.
Consider infusing your blogs with images, videos, or even infographics. This not only enhances the reader experience but also infuses depth and dynamism into your content
Final Thoughts
If you’ve been concerned about whether it’s a good idea to write about topics that others have already covered, your worries can now take a back seat.
You can approach your subjects from different angles, add depth by making your content longer and more detailed, incorporate a FAQs section, and spice it up with images or videos to enhance its appeal for your readers.
So, don’t let uncertainty stop you from crafting valuable content for your audience. And remember, if you hesitate, your competitors might seize the opportunity. Embrace the power of uniqueness and let your content shine now!
