This blog will give you the most compelling reasons why your business should have a blog!
When you have a question and need an answer for it, what do you do? You simply type your question into Google, hit enter, and voila!
A ton of blog posts appear right before your eyes. It’s like having a wealth of knowledge at your fingertips without any hassle.
Even in a world where videos seem to be taking over, both in long-form and short-form, the good ol’ blog still holds its ground firmly as the go-to source for in-depth and up-to-date information.
According to the latest blogging statistics for 2023 from BloggingWizard, 77% of internet users read blogs these days.
For businesses, blogging is a crucial investment. Websites have space limitations, hindering SEO keyword rankings.
Blogs solve this, allowing businesses to share expertise, engage visitors, and boost SEO, landing them higher in search results.
Hubspot stated that businesses that embrace blogging experience a staggering 126% higher lead growth compared to those who don’t.
If you’re sitting on the fence, wondering if your business should have a blog, don’t worry. This blog will show you why blogging is great and why 92% of content marketers around the world are incorporating it into their marketing strategies.
1. Creating Brand Awareness
Have you ever needed an all-in-one CRM platform to supercharge your business? Think about who comes to mind first – HubSpot, right?
And do you know why? It’s because HubSpot has mastered the art of creating brand awareness through their consistent and valuable blog posts. Every week, they’re out there sharing insights and knowledge, making sure they’re right on your radar.
Even when you’re on the hunt for information about marketing, sales, or content marketing, guess whose blog posts show up at the top of the search results? Yep, HubSpot’s got it covered.
So, here’s the deal: the more you write and publish blogs, the easier it is for people to find your website. Businesses that post four or more blogs every week get 3.5 times more website traffic than those who post less.
And the best part is, even if your competitors seem larger or have been around longer, as long as visitors land on your site, they’re more likely to become your customers.
2. Building Trust with People
As I always mention in many of my blogs, trust is the foundation of every business relationship.
When you create content that answers your audience’s questions in an unbiased way, you’re laying the foundation for trust in your business.
Let’s get real. Many businesses out there claim their products are the absolute best. But honestly, who doesn’t say they’re the best?
People have heard and seen thousands, not millions, of times when they read blogs or content on the internet. Simply saying “We’re the best” makes people think these businesses are exaggerating about themselves.
And here’s where you can stand out and win hearts. Be authentic, be transparent.
Share the good and the not-so-good in your blogs. Acknowledge flaws, and even point out if your competitors are better choices for your prospects.
It might sound counterintuitive, but here’s the thing: when you’re open and honest, people start to trust you. And when you’ve got their trust, they’re more likely to buy from you. Simple as that.
Related: The Most Effective Ways To Create Trust-Building Content
3. Delighting Your Current Customers
Your existing ones are like the low-hanging fruit on the business tree – they’re accessible and incredibly precious. They’re the ones who’ve already chosen your products or services, and they’ve experienced firsthand what your brand has to offer.
Here’s a fact from the Customer Retention stats of 2023 of BloggingWizard: Returning customers tend to spend 33% more on each transaction than other ones do. The conversion rate for existing customers is an impressive 60 to 70%, while fresh faces score only 5 to 20%.
Imagine your current customers scrolling through their feeds and stumbling upon your regular blog posts. What does this tell them? It signals that your business is not just relevant, but also caring, and up-to-date.
As a result, your current customers become more engaged with your brand. They start to view your business as a reliable source of information, making your business the first option in their minds when they’re in need of something.
4. Driving More Traffic to Your Website
When you regularly publish blog posts on your site, something exciting happens. Search engines like Google take notice and start favoring your website. This means your site becomes more visible to people who are searching for things related to your business.
Blogging can lead to a remarkable 55% increase in the number of visitors to your website and your website’s potential to show up higher in search results can skyrocket by 434%. This means even more people finding your site and potentially becoming customers.
5. Elevating Your Website’s SEO
You might have already done a good job making your website better for search engines, but there are still important words that you might be missing.
You can’t just add a lot of words to your main website because that might not be very interesting for visitors.
Here’s what blogs are for. They’re a special place where you can put all those important words without making your main website too crowded.
When you keep posting blogs regularly, Google starts to pay attention. It notices those words you’re using and the useful information you’re sharing to help people.
And you know what Google does? It rewards you by showing your content higher up in the search results.
Here’s something to remember. If your business is new to blogging, don’t expect instant success on Google.
Google needs to learn that your website is a trustworthy source of information, and that takes a bit of time. Building a good reputation doesn’t happen right away.
If you keep at it and remember that this is a long-term strategy, you’re on the right track. Your content will start to show up higher on Google over time.
Related: Crucial SEO: Understanding Its Importance In Digital Marketing
6. Creating More Internal Links
When you write a blog post, you often include links to outside sources to make your post more trustworthy and well-researched. These are called external links. But there’s another kind of link you should pay attention to – internal links.
Internal links are links that connect different posts on your own website. They’re like signposts guiding your readers to other helpful articles.
Google likes these links because they prove your website has helpful related stuff and also helps Google see your site is well organized. This can lead to your content getting ranked higher.
Make sure to generate blog posts regularly. The more blogs you have, the more opportunities you get to create these valuable internal links.
And if you create new blog posts, you can go back and add internal links to your older posts. This can help your content rank better on search engines.
7. Attracting More Backlinks
A backlink is when another website links to your blog or content from their own.
When this happens, it’s a good signal for Google that your content is seen as valuable, helpful, and trustworthy by others.
The more backlinks you have, the higher your website can show up in search results.
But you won’t get backlinks if you only have a few blog posts that aren’t really useful to your readers.
So, if you’re serious about boosting your website’s ranking, it’s time to invest in your blog and make it valuable for your readers.
8. Keeping Your Audience Updated about Your Business
Ever wished you could shout about your new products and services from the digital rooftops?
Blogs offer a dynamic platform to share new products, services, and updates that might not fit on your static website.
Regularly updated with fresh content, blogs become a go-to source for customers seeking the latest business news. Alongside social media and email marketing, blogging takes the lead in keeping your loyal customers in the loop.
9. Driving Long-Term Results
When you share content on social media or through emails, it needs constant updates. But blogs hold their ground on your website, consistently driving traffic over time.
The more content you have, the more you establish authority and influence. It’s like building a solid foundation that keeps getting stronger.
As time goes on, your blog’s impact multiplies. Sure, you might not see massive returns in the first year, but by the second or third, it could contribute to over half of your sales.
HubSpot reveals that around 90% of monthly leads come from blog posts published in previous months, and sometimes, years ago.
In a nutshell, blogging is an investment that keeps giving, accumulating power and results as time goes on.
10. Boosting Your Emails and Social Media with Repurposed Blog Posts
Your blog posts can do double duty for your social media and email efforts. Let’s break it down.
First, social media. You can take your blog posts and share them across your social channels. This drives more traffic to your website and keeps your social platforms buzzing with fresh content.
Now, onto emails. If you’ve got an email list, your blog posts are pure gold. You can craft emails each time you publish a new blog post. This will nurture your list, keep them engaged and informed.
11. Saving Time for Your Sales Team
Blogs become your go-to source, handling the same questions your sales team spends hours answering.
Instead of spending lots of hours on calls or chats, your sales team can just share a link to a blog. It’s a quick way to give detailed info and save everyone time.
Your sales team will truly appreciate this. It lightens their load and might even motivate them to join in producing blog posts. They can add content that answers questions which leads to your website never running out of content.
In short, blogs cut down on repeating things, help your sales team, and keep your website content flowing. It’s like doing two things at once.
Embracing Blog into Your Marketing Strategy
Here’s the bottom line: Companies that have blogs generate around 67% more monthly leads compared to those that don’t.
Prioritizing your blog could boost your chances of making money from it by 13 times.
Armed with these revealing statistics about the vital role of blogs in marketing, it’s time to make a decision.
If you don’t have a blog yet, consider starting one. And if you already have a blog, keep producing valuable content for your potential and existing customers.
Remember, taking your blog seriously can set you apart from your competitors and drive more sales.
And be patient, because blogging is a long-term game. While you might not see instant results, the rewards can be substantial over time.
