In a world where finding a place to call home is essential, the real estate industry plays a crucial role in connecting people with their dream spaces.
Gone are the days when people solely relied on real estate agents for property information. With information at fingertips, people can access a wealth of details within minutes.
A study from the National Association of Realtors found that 97% of buyers start looking for houses online. This underscores the importance of real estate professionals establishing a strong digital footprint.
If you’re a part of the real estate realm, embracing the online landscape and focusing on digital marketing isn’t just a choice—it’s a necessity.
By providing upfront information, you can preemptively address inquiries, saving both you and your clients valuable time.
In this blog, we’ll dive into the pool of real estate marketing, sharing actionable strategies and presenting a list of 100 SEO keywords, which will empower your business to stand out in a competitive landscape.
Statistics about Real Estate Industry
- In the third quarter of 2022, the number of people owning homes in the US went up to 66% from 65.80% in the previous quarter.
- According to a 2022 report by the NAR (National Association of Realtors), around 47% start their house hunt by looking at properties online. At the same time, 18% of buyers get in touch with a real estate agent first when they’re starting to think about buying a home.
- Around 86% of those who’ve bought homes recently still consider their real estate agent as a helpful source of information. They find their agent really useful for their home-buying journey.
- When it comes to selling, 86% of the people who sold their houses used a real estate agent to help them through the process.
- Interestingly, even though the housing market isn’t as great, prices for homes are still higher than before. In May 2022, the typical price for a property was $432,877, breaking the previous record of $386,000 set in 2021.
- For modern home buyers, this means they might need to set aside about 26% of their income for a monthly mortgage payment of around $1,972.
7 Digital Marketing Strategies for Real Estate Industry
1. Have a mobile-friendly website
In today’s digital age, having a mobile-friendly website is like the foundation for success in the real estate world.
As things shift to online activities and remote work, having a strong online presence isn’t just a choice; it’s a must if you want to stay competitive and reach more people.
A statistic from Forbes Advisor reveals that 71% of businesses have their own website in 2023.
When it comes to mobile phones, they’re practically everywhere. Bank My Cell’s data for 2023 shows that there are around 7.33 billion mobile phone users worldwide, making up a staggering 91.04% of the global population.
Exploding Topics points out that over 55% of website traffic comes from mobile devices. This trend holds strong as 92.3% of internet users access the online world via their mobile phones.
Having a website that’s mobile-friendly is more than just a feather in your cap—it’s a powerful asset.
Ensuring your website is optimized for mobile browsing is a strategic move that directly connects you with your target audience.
2. Have a blog on your website
Incorporating a blog on your website is a valuable asset, no matter your industry.
A blog in the real estate sector can be a game-changer for enhancing your online presence through effective content marketing.
Related: 11 Compelling Reasons Why Your Business Should Have A Blog
And blogs aren’t just about sharing useful information, they also show that you are an expert in the field. That’s impressive to potential clients.
And don’t forget to pay attention to SEO keywords. Writing search engine-friendly blogs is key to being easily found online as part of your SEO strategy.
Related: Crucial SEO: Understanding Its Importance In Digital Marketing
When people look for real estate stuff on search engines like Google, you’re more likely to pop up. This higher ranking not only boosts your credibility but also facilitates deals effortlessly.
In essence, having a well-structured blog creates a pathway to converting your readers into potential customers.
3. Be on Zillow
If you’re in the real estate industry, Zillow is a must-explore platform. It’s a place where potential buyers and sellers come together, and being a part of it can amplify your business’s reach and visibility.
With such a massive audience, Zillow is a game-changer that can make a real impact on your real estate journey.
In the U.S., Zillow stands out as the largest platform for real estate listings, drawing an impressive average of 60 million visitors every month in 2022.
What’s more, Zillow estimates that a substantial 67% of U.S. home buyers rely on its web properties and mobile apps. This makes Zillow the top destination for individuals considering buying or selling a house online.
4. Embrace email marketing
You know that buying or selling a home is a huge decision for your clients. It can take months or years for homeowners or would-be homeowners to make the leap and contact a realtor.
Instead of relying on chance for local prospects to discover you when they’re ready, consider implementing an email marketing campaign to nurture a pool of potential new leads, aligning with your long-term marketing plan.
Furthermore, email is one-to-one and it’s wonderful to create relationships with your prospects and clients.
Your emails can be personalized so that they read like a private letter from you. The closeness of an email relationship can quickly turn cold leads into warm leads.
Related: 11 Reasons Why Email Marketing Is Essential For Your Business Growth
The 21.7% open rate for real estate is a bit higher than the average of 21.5%. Knowing the average open and click-through rates for real estate emails can help real estate agents understand how well their email campaigns perform and make data-driven decisions to improve their results.
5. Create lead magnets
50% of marketers experience a noticeable boost in conversions when they use lead magnets. These magnets are like irresistible offerings that your audience can’t resist.
How can you create these magnets? Think about what your potential clients really need to know.
For example, you could craft lead magnets that address burning questions like “Is investing in Property X worthwhile?” or “Discover the Top 5 Locations to Buy a Home in City/Country Y.” These insightful pieces become the bait that draws in interested leads.
The magic here lies in delivering content that’s both valuable and tailored to what your audience is seeking.
By doing so, you not only capture their attention and give you their email address but also establish yourself as a trustworthy source in the real estate world.
6. Utilize social media
In today’s digital landscape, using social media marketing can be really helpful for your real estate business to establish a strong reputation in the online market.
By presenting yourself authentically and showcasing your business online, you become a valuable resource in the eyes of potential buyers and prospects.
This perception is key to building your clientele and expanding your reach.
According to a report from the National Association of Realtors, 90% of real estate agents use social media platforms to promote their listings to the public.
But it doesn’t stop there. Instagram is also in the game, with 52% of agents using it, closely followed by LinkedIn at 48%.
If you’re not tapping into these three top platforms, you’re missing out on a significant share of potential clients.
7. Take a video tour
In the world of real estate, video tours have emerged as a dynamic way to create buzz and curiosity around new listings.
These virtual tours not only generate excitement but also serve as an effective alternative to traditional open houses.
Imagine this scenario: as a real estate professional, you conduct a live video tour of a property. You walk viewers through every room, highlighting its best features, and giving them the feeling of an authentic house tour.
You’re tapping into a powerful tool that can boost your sales potential. It’s a virtual way to make potential buyers feel like they’re physically stepping into the home.
Studies from PicoVico reveal that people who watch videos of properties they’re interested in are 174% more likely to make a purchase.
The same research uncovered that a significant 70% of shoppers prefer watching videos to gain a better understanding of a home’s interior.
The List of 100 SEO Keywords
Conclusion
In today’s changing real estate landscape, the internet has transformed how we find dream homes. Nearly everyone (97%) begins their house search online.
It’s why many real estate companies and realtors can use smart marketing ideas to shine.
If you’re in the real estate business, being online is crucial. Using digital marketing for real estate is like having a secret weapon.
Hopefully, with these digital marketing strategies and the list of 100 SEO keywords, you can make your real estate company stand out online.
