Outsourcing content has become a popular approach for businesses these days, mainly because it can save a lot of time and money, especially when compared to creating content in-house.
As you start reading this blog, you might be wondering if I’m biased towards convincing you to outsource your content, given that I offer writing services.
However, let’s set the record straight right from the beginning. This blog is all about honesty.
Outsourcing content to freelancers or a marketing agency isn’t a one-size-fits-all solution for every business out there.
Its suitability varies based on factors like a business’s content strategy, the capabilities of their marketing team, and even the scale of the business itself.
So, in this blog, I’ll tell you the reasons you should or shouldn’t outsource your content. I’m not trying to push you one way or the other. Â
Instead, I want to help you see both sides of the coin, so you can decide what’s right for your own business.
6 Reasons Why You Should Outsource Your Content Marketing
1. You can save your time
Opting to outsource your content can help you save a significant amount of time.
Let’s break it down: writing a 1000-word blog takes 2-4 hours.
And that’s not all – after the writing part is done, you’ll need additional time to adapt it for your social media channels.
Making your content stand out on social media involves using different strategies.
Each social platform works differently, and staying updated with all the social media algorithms can be quite time-intensive.
These algorithms change regularly, which means you have to invest time to keep up with the changes.
So, by outsourcing, you’re essentially handing over the task of managing these challenges to someone else.
This gives you the freedom to allocate your time to other essential areas of your business.
Related: 6 Reasons Why Hiring A Professional Content Writer Is A Good Investment
2. Outsourcing is more budget-friendlyÂ
Selecting an outsourced content writer can be a savvy financial decision.
When you hire someone in-house, it can get expensive. You need to think about taxes, benefits, and social security contributions.
According to the U.S. Bureau of Labor Statistics, the average cost for an employer to compensate a civilian worker per hour worked in March 2023 was roughly $43.07.
Out of this, approximately $29.70 went toward wages and salaries, while the remaining $13.36 covered benefits.
These benefits aren’t just about salaries – they also encompass expenses like retirement plans, health insurance, and social security contributions.
So, when you opt to outsource, you’re essentially bypassing many of these additional costs, making it a more wallet-friendly choice for your business.
Related: Hiring Full-Time Employees Vs. Freelancers: Pros And Cons
3. You can focus on your core business functions
If you’re aiming to put more focus on the really important things in your business, outsourcing your content can be a smart move.
When you have professional writers or an agency handling your content, it leaves you with more time and energy while having high-quality content.
This means you can pay attention to other crucial tasks that can actually make your business more profitable.
And, instead of using your free time or weekends to create content, you now have the chance to spend those precious moments with your family and friends.
This change helps create a better balance between your work life and your life outside of business, making your journey as an entrepreneur more fulfilling.
Related: Prioritizing Mental Health Is Key To Be A Successful Entrepreneur
4. You can maintain consistent content
Keeping a steady flow of content on your website is crucial for your success, and outsourcing can help you achieve that consistency and have great content.
When you bring in others to handle your content, they’ll stick to the deadlines you’ve set. This means you can have peace of mind knowing that your content will be ready on time.
If you’re getting multiple pieces of content from one agency or writer, they might even provide you with a content calendar.
This tool helps you keep track of content ideas, keywords, and the dates for uploading your content – all without you having to manage it yourself.
You will have a well-organized plan handed to you, making it easier for you to publish your content regularly.
5. You can attract a wider audience with engaging content topics
Many business owners, especially those just starting out, might be really good at their field but not so much at content marketing – that’s the art of creating content that’s interesting and helpful for their audience.
Just putting up content on your website doesn’t mean people will read it right away. It depends on what you’re talking about and if it’s something that’s useful for your readers.
So, outsourcing can be a big help here. If you hire a professional writer or an agency, they know what to do for your business.
They also understand what kind of topics that people are interested in reading or watching.
This way, you’re not just throwing content out there – you’re crafting material that truly resonates with your audience and gets them engaged.
6. You can boost your SEO
Outsourcing your content can be a secret weapon to supercharge your digital marketing and SEO efforts, especially if SEO isn’t exactly your forte.
You bring in experts who can create content that’s not only top-notch but also tailored for search engine optimization.
If things go well, this expertly crafted content can even give you an edge over your competitors, helping you outshine them in those search engine results pages (SERPs).Â
Related: Crucial SEO: Understanding Its Importance In Digital Marketing
6 Reasons Why You Shouldn’t Outsource Your Content Writing
1. You have an in-depth understanding of your customers
Nobody knows your customers better than you and your team members do. That means you and your team are the best ones to talk about your products or services.
When you decide to outsource content creation, you’re handing over this responsibility to an outsider.
They might not truly get your business, your products, or your services the way you do. This can result in content that doesn’t really connect with your audience.
Your audience can sense this disconnect, and it might make them feel like your brand doesn’t really understand or care about them.
2. You have a passion for writing
If you have a real passion for writing and you’re ready to dedicate hours to creating content by yourself, that’s great!
When you write your own content, you’re actually giving yourself the chance to learn more about your business and how content marketing works.
With each piece you write, you’re gaining insights that can make your business even better over time.
So, if writing is something you enjoy, it’s a fantastic way to grow your business expertise.
3. You have an internal writing team
In case you already have a content team of writers working within your business, outsourcing your content might not be a must for you.
Do you remember what we talked about earlier? You and your team have an in-depth understanding of your business, which can be a big plus.
Having your own internal writing team means you have the expertise right at your fingertips.
You all are tuned into your business, and that connection can lead to creating content that’s not just one-of-a-kind but also truly valuable for your readers.
You will have a tailored content approach that perfectly fits your business’s unique identity.
4. You know about SEO
If you’re already familiar with SEO, writing your own content is something you should consider.
Many people shy away from creating content because of this SEO stuff, but if you know how to incorporate those important SEO keywords into your writing, that’s awesome!
By doing this, you can keep your content creation in-house and also save money that you might otherwise spend on getting other writers.
And to be honest, SEO services aren’t always affordable. So, if you’ve got a handle on SEO, give yourself a pat on the back.
You’re not just writing content – you’re boosting your business with a skill that’s truly valuable.
5. You have more time than money
If you’re in the early stages and the budget isn’t quite ready for outsourcing quality content, there’s a solid reason to write your own content.
It’s completely normal to have some extra time on your hands when you’re just starting out. Using that time to create your own content is a really practical choice. Â
It shows your resourcefulness and can actually help you build up your business, even if funds are limited.
6. You have worries about outsourced content quality
If you’re feeling doubtful about the quality of content you’d get from outsourcing, you’re not alone. Ensuring top-notch quality when you delegate content creation can indeed be a bit tricky.
The thing is, you’re not the one creating the content, so you might need time to understand how the writer works.
And honestly, this can sometimes lead to content that isn’t that great the way you want.
The tough part is that content of lower quality could end up being published under your name. That’s not so good because it could give people the wrong idea about your company.
Final Thoughts
When it comes to outsourcing, it’s not a one-size-fits-all solution for every business. It’s not about being purely good or bad; it’s about whether it’s a good match for your business.
To decide if outsourcing your content is the right path for your business, think about a few things.
Consider your marketing strategy, your budget, and whether you have the know-how to do it yourself.
With the reasons for and against outsourcing your content in mind, I hope you’re better prepared to make a choice that suits your business.
Just remember, it’s all about finding what works best for your business’s unique journey.
