Many people find joy in taking care of their gardens and outdoor spaces. It’s like a way for them to relax and feel close to nature.
Experts at Dargan Landscape Architects have found that spending time in a calm garden can help you relax, lower stress, and even reduce blood pressure.
Being in a natural environment also wakes up your senses and triggers positive feelings.
If you own a landscape business, whether you’re selling things like seeds, lawn mowers or offering services like enhancements, irrigation, and lawn care – we’re here to assist.
We’re here to guide you on how to market your landscape business and give you a list of 100 valuable SEO keywords to use.
Let’s dive into the details!
Statistics about Landscaping Industry
Let’s dive into some fascinating numbers about the landscaping industry in 2023, as shared by Zippia:
- The U.S. landscaping industry’s revenue is $176.5 billion in 2023.
- Over the span of 2017 to 2022, the landscaping industry’s size has more than doubled, growing at an average rate of 5.3% each year.
- The typical American household spends around $500 every year on taking care of their lawns and gardens.
- 62% of all landscaping business comes from people who own homes.
- Predictions point to a 5.6% annual growth in residential landscaping services by the time we hit 2025.
- Research has proven that if you spend just 5% of your home’s value on landscaping, you could see a return on investment (ROI) of a whopping 150%. That’s like turning a little into a lot.
- Planting trees isn’t just great for the environment—it’s a smart financial move too. Placing trees strategically can cut your home’s heating and cooling costs by up to 20%.
Marketing Strategies for Landscaping Industry
1. Build a professional website
In today’s digital age, having a strong online presence is key. Even if your landscaping business mainly serves local customers, a well-crafted website can make a big difference.
While your main focus might be on local customers, a sleek website can extend your reach and boost your credibility.Â
75% of consumers judge a company’s credibility based on how its website looks.
Your website can be a virtual showcase of your landscape creations, services, and customer testimonials.
Whether it’s showcasing before-and-after pictures of your projects or providing easy ways for people to get in touch, a website is like a 24/7 open door to your business, welcoming in new opportunities.
Remember, a good website isn’t just about appearance—it’s about being user-friendly too. A clean layout, clear information, and simple navigation are like a warm welcome that encourages visitors to stick around.
2. Create valuable content on your website
Just like other industries, landscaping businesses should put effort into generating valuable content for potential customers and those who already trust your services. Creating content that addresses people’s concerns is key.
Around 80% of consumers actually prefer receiving information about companies and products through a series of blog posts rather than paid advertisements.Â
Related: 11 Compelling Reasons Why Your Business Should Have A Blog
When people are considering landscaping services or products, they’re usually concerned about factors like pricing and comparisons between similar options.
So, when you create content for your website, think about the questions that your customers might have.
You could create articles that discuss the cost of different landscaping services or compare the benefits of various types of plants.
By doing this, you’re providing valuable information that can guide your potential customers in their decision-making process.
3. Use SEO keywords to boost search rankings
If you want to not just create content, but also appear on the top pages of search engines like Google, then you need to use something called SEO keywords.
SEO keywords are magic words that help your content get noticed by search engines. When people search for something on the internet, these keywords make sure your content pops up in their search results.
Companies that put SEO and content marketing first are 13 times more likely to see a positive return on their investment, as pointed out by Credo.Â
Related: Crucial SEO: Understanding Its Importance In Digital Marketing
In the world of landscaping, local SEO keywords are particularly useful. They can help you connect with more local customers who are specifically looking for landscaping services in their area.
Speaking of locals, did you know that every month, more than 1.5 billion people visit businesses that they’ve found through Google searches?
76% of those who look for local businesses on Google end up visiting that business within a day. And, 28% of them end up making a purchase.
4. Establish a referral program
If your products or services are top-notch and your customer service is exceptional, you’re already on your way to winning your customers’ hearts.
And here’s a cool thing: when you do that, they’re more likely to spread the word about your business to their family and friends.
According to Lxahub, 92% of consumers trust recommendations from their friends and family way more than traditional advertising.
This brings us to a fantastic tool: word-of-mouth advertising. It’s like a secret weapon for small businesses.
It’s a way to encourage your existing customers to bring in new clients. You’re not just getting a new customer, but you’re also strengthening your bond with your existing ones. It’s like hitting two birds with one stone.
You could consider offering a discount to customers who refer a friend or family member. It’s a win-win situation. Your current customer gets to share a good deal with their loved ones, and you get to welcome new clients into your business family.
5. Gather customer reviews
In today’s world, customer reviews are like shining gems for businesses, and landscaping is no exception.
Lxahub says that around 88% of people really trust online reviews from regular customers. They trust these reviews almost as much as they would trust a friend’s suggestion.
And Referral Rock found out that a huge 72% of potential customers only make up their minds to buy something after they read a positive review.
So, how can you get these reviews? After each job, you could send an email asking customers to share a little about their experience. That way, you’re giving happy customers a chance to tell others how great your services are.
Collecting and showing off customer reviews isn’t just about talking the talk—it’s about walking the walk.
And that can give new customers the confidence to choose your landscape business instead of your competitors.
6. Harness the power of social media
According to Backlinko, 93.33% of people who use the internet are active on social media platforms.
For landscaping marketers, this presents a fantastic opportunity. You can use social media to tap into people’s sense of beauty and style.
Think about this: you can share stunning pictures of the landscapes you’ve crafted for your customers.
When people see these visuals, they might get inspired and think, “Hey, I want my outdoor space to look like that!” And that’s where you come in.
Whether it’s a before-and-after shot of a garden transformation or a mesmerizing image of a well-manicured lawn, sharing these visuals can be your way of saying, “Look at what we can do for you too!”
The List of 100 SEO KeywordsÂ
Conclusion
The landscaping industry offers immense opportunities for growth and success in 2023 and beyond. The act of nurturing outdoor spaces resonates deeply with people, providing a source of joy and a connection to nature.
As a landscape company owner, it’s crucial to leverage the industry’s favorable statistics and implement effective digital marketing strategies, including SEO for landscapers, to thrive in a competitive landscape.
Building a professional website, creating valuable content, using keywords related to landscaping in your content, and optimizing every page on your website are all key components of a successful marketing plan.
Furthermore, establishing a referral program can help amplify your marketing efforts by encouraging satisfied customers to spread the word about your landscaping services.
Gathering positive customer reviews online is another crucial aspect of building your reputation and online presence, which is essential in today’s digital landscape.
To stand out in the competitive world of landscaping, consider harnessing the power of social media to showcase your work and inspire potential clients.
By embracing these strategies, you not only enhance your business’s credibility but also ensure that your digital marketing and SEO efforts are aligned, helping your landscape company flourish and leaving a lasting impact on the natural beauty of outdoor spaces.
