Nowadays, cool videos and images are everywhere and you might wonder if people still read emails. They do! People still read emails every single day especially if they have jobs or engage in online activities.
In 2023, people from all around the world sent and received a huge number of emails. According to Oberlo, there are 347.3 billion emails sent and received daily, which is 4.3% increase from 2022. In 2024, the number of emails per day is expected to go up even more, reaching a really big number of 361.6 billion.
That being said, email marketing continues to be a relevant and effective strategy for any business in reaching and engaging with its target audience. Now, let’s dive into some tips that help you create emails that catch people’s attention and make them excited to read.
Related: 11 Reasons Why Email Marketing Is Essential For Your Business Growth
How to Make People Sign up for Your Emails
It’s important to offer something special and valuable to your audience. One way to do this is by creating a free e-book or a helpful checklist that they can get when they sign up. This way, people will see the value in signing up and feel more confident that they won’t receive spam emails. This special thing is called a ‘lead magnet’ or ‘lead generator’.
The lead magnet should be really good and interesting, so that people want it and are happy to give you their email address for it. It should be so good that they wouldn’t want to go somewhere else on the internet to get it for free. Once they give you their email address, you can communicate with them directly and regularly.
Just remember, saying “Join our newsletter” is not enough for your audience to sign up. Instead, your lead magnet needs to promise something awesome and then deliver on that promise. That way, people will be super excited to sign up for your emails.
How to Come up with Compelling Subject Lines
The subject line is like the headline of your email, and it’s super important because it determines if people will open and read your message.
According to HubSpot, 47% of marketers in 2022 said they test different email subject lines to make their emails perform better and get more clicks. Here are some tips to make your subject lines really interesting and catchy:
- Trigger their curiosity
It’s all about making people curious about what’s inside your email and opening it. You can use words that make them wonder and want to find out more.
- Ask questions relating to their problems
Ask a question that really grabs your reader’s attention. Make sure it’s a question that relates to their problems or pain points. When they see the question, they’ll be curious to know the answer and more likely to open your email. - Promise a quick fix
People love shortcuts and easy solutions. If you can promise them a quick fix or an easy way to solve a problem, they’ll be more likely to open your email. - Make them feel they’re special
Everyone loves feeling special. You can make your audience feel like VIPs by offering them exclusive deals or special offers. This makes them feel valued and builds loyalty. - Use the power of case study
Share success stories of your customers who have achieved great results using your products or services. This shows your audience that if they follow the same steps or try your offerings, they can get the same amazing results.
Useful Email Content for Email Marketing Strategies
When it comes to email marketing, there are various types of email content you should consider in your email marketing strategy.
- Welcome emails
These are the first emails you send to new subscribers to welcome them aboard. It’s a great opportunity to introduce yourself or your business. Make it warm, friendly, and let them know what they can expect from your future emails. - Email newsletters
Newsletters are a popular way to keep your subscribers updated with the latest news, updates, and valuable content. You can include interesting blog posts, tips, insights, or even showcase new products or services.
Related: Success Comes From Understanding Your Customers’ Problems
- Promotional emails
These emails are focused on promoting specific products, services, or special offers. They are designed to create excitement and encourage your subscribers to take action, such as making a purchase or signing up for an event. Be clear about the benefits and value of your offer to entice them. When sending promotional emails, it’s important to strike a balance and avoid spamming your subscribers.
- Nurture emails
Nurture emails are all about building and maintaining relationships with your subscribers. They provide valuable information, helpful resources, and tips that align with their interests. These emails aim to educate, inspire, and keep your audience engaged over time. They are crucial for fostering trust and loyalty.
Use Only One Call-to-Action (CTA)
Imagine you’re reading a book and the author asks you to do five different things at once. It would be confusing, right? The same goes for emails. If we have too many calls to action, it can overwhelm the reader.
By having just one clear and simple call-to-action, like “Click here to learn more” or “Buy now,” it’s easier for people to follow through. It’s like giving them a clear path to follow. So, remember, one call-to-action makes it easier for people to know what exactly to do next and keeps things less confusing.
Final Thoughts
After reading this blog post, you now understand the immense importance of email marketing for every business. Unlike other platforms that constantly change their algorithms, mail stays the same and keeps growing every day and reaching billions of people all over the world. By using email in your marketing, you can talk directly and regularly to people. Email marketing helps you build strong relationships with your customers and get more people to become your fans.
